As of September 2005, San Jose Mercury News ranked Adam4Adam as the second most popular online gay personals site in the United States (being ranked behind Gay.com).
Although Adam4Adam has members of all ethnic groups, the percentage of non-White men represented in member profiles is higher than the percentage of non-White people in the United States population, though the degree to which this is true varies by city/region.
For instance, research into demographic representation in Atlanta, profiles evidences a trend of higher representations of men of color among younger age cohorts, with decreasing diversity in profiles as age increase.
This is also true of Adam4Adam membership in the United Kingdom.
Unlike Manhunt and some other sites, Adam4Adam does not prohibit escort ads, however such ads are placed in a category separated from the mainstream personal ads.
Many news sources reported similar occurrences in the Washington Metropolitan Area.